Product
→ National Emergency Kit
Why do it?ㅣbackground
"What's going on? Check out KakaoTalk"
KakaoTalk is a national messenger app in South Korea.
National Emergency Kit aims to connect Kakao's assets as much as possible for people to check each other's safety and absorb accurate disaster information as quickly as possible in times of unexpected disasters
What to makeㅣproduct features
1.
KakaoTalk Profile ‘Safety Sticker’
"Is my daughter okay?" | The most sincere communication
The first thing that comes to mind in disaster situations such as the pandemic, earthquake, and water damage is the safety of your loved ones. At the moment when you don't know what's going on, whether you're hurt or not your heart suddenly sinks. You imagine the worst case scenarios in an instant. In order not to make a painful time by waiting for someone's reply because it doesn't reach the contact that was sent in a hurry, I have come up with a KakaoTalk profile that makes it easier and easier to check the news of acquaintances. If you apply stickers or filters that notify safety through KakaoTalk profile, people around you will be able to check the mark and give a hint. If there is this important function that fits the essence of the platform of people-to-people connection, everyone will come up with Kakao Talk first when the security of the acquaintance is curious
2.
"Fact-check Helper" Chatbot
"What is this news? Is this for real?" | Enhancing Media Literacy
In this pandemic, what has spread faster than the coronavirus is called Infodemic. It is a combination of information and epidemics, which refers to the spread of malicious rumours or misinformation at an unprecedented speed. In an urgent crisis such as a disaster, the excessive amount of information that is poured out more indiscriminately makes fact-checking difficult, and fake news that spreads like this amplifies people's anxiety even more. If it is not easy to censor all news through technology, it is very important to develop capabilities so that people can distinguish information directly. If you clarify the exact source or alert the link of news articles shared through KakaoTalk, users will be able to feel responsible for online communication and information sharing as well as the ability to discern the news.
3.
KakaoTalk's "Disaster Notification Chat"
"What should I do?" | Quick and Accurate Information Delivery
An easier and more effective way to prevent the spread of fake news is to spread real news more actively. In disaster situations, rapid and accurate information can be a factor that determines many lives and deaths. We designed a disaster notification room so that you can gather this important information at a glance. If you make plus friends with official organizations that can help you professionally, the information you need will come to you in the right place. You can choose your own flipper so that you can only receive enough information to digest it, and set it up to receive only emergency notifications. Now that we have collected only the necessary notifications, anyone will be much easier to understand the overall situation if they take a look around in this chat room.
4.
Kakao Map 'Disaster Information Map'
"How is the situation in my town right now?" | Real-time Participatory Journalism
Certain disasters occur suddenly and the degree and scale of damage increase significantly in the blink of an eye. In order to properly deal with this, it is very important to understand as soon as possible where and what is happening right now. It is a world where anyone can easily share the scenes they are seeing in real time, but how can we deliver that information directly to those who need it right away? If a real-time emperor information function based on a disaster area is created in a new tab on Kakao Map or Kakao Talk, it will be possible to meet this demand. If this participatory journalism takes place and develops gradually, all the people will be able to look at each other's eyes and ears and help facilitate the circulation of information.
Even in the event of an unexpected disaster, through the combination of abovementioned features as the "National Emergency Kit", people will be able to exchange greetings with each other, develop their ability to distinguish information, receive necessary notifications simply and quickly, and directly contribute to information sharing for the whole nation.