Rayoon Hyung 형나윤


Product Manager, Content Business Strategist, Former CEO, Third Culture Kid, Polyglot, Part-time Digital Nomad,  Author, Artist, Film Photographer, Sushi Connoisseur, Novice Surfer, Light Aircraft Pilot Apprentice 

If you’re in a rush, click all the stars (★) for Chef’s Recommendation.
But why rush? Take your time to >>> get to know me! <<<
Product
1. Meanit ★
2. Today’s Shorts
3. Kakao View 
4. Kakao Routine 
5. National Emergency Kit
Media
1. Google News Lab Fellowship
2. GEN Editors Lab Hackathon - Final (Vienna, Austria)★
3. GEN Editors Lab Hackathon - Regional (Seoul, South Korea) 
4. Humans of Shun Hing (Shun Hing College Media Team) 
5. The Lion Post (The University of Hong Kong)
Projects
1. “I’m a Product Manager” - Independent Publication ★
2. Eyes of Heimdal - Photo Exhibition ★ 
3. Start Her Success (Girls In Tech - Korea) 
4. Thank You Cards (Amnesty International Hong Kong) 
5. Flowers Against Guns on ISIS 
6. Let's defeat depression. Together.

CV
Media Exposure & Keynote Speeches

Linkedin
SlideShare
YouTube
Naver Blog
Instagram

©2023. Rayoon Hyung.

Product 
→ Today’s Shorts



Project Type : Product Launch and Iterative Development at Kakao Corp.

Duration : August 2022 – present

Role : Product Manager & Content Business Strategist

Location : Pangyo, Republic of Korea


Today’s Shorts: spearheaded the launch of a short-form video platform on KakaoTalk and Daum

  • Constructed content strategy and implementation plans, reported to C-level executives, managed commercial policies, and enhanced advertisement efficiency by conducting comprehensive user, client, and market research
  • Established strategic partnerships with various stakeholders ranging from legacy media to individual creators
  • Increased clicks and views by 65.69% within 5 months of launch by analyzing data, building and sharing dashboards, running A/B tests, and educating a cross-functional task force on the project’s KPIs